Drayton Manor Hotel achieves iconic industry quality assurance status

Drayton Manor Hotel has secured the much sought-after aim accreditation from the Meetings Industry Association (mia).

The hotel in Tamworth has achieved entry status from the UK’s nationally recognised standard for service providers in the meetings, conferences and events industry, after a panel of independent industry assessors scrutinised the venue against a robust checklist of criteria. The process includes legal compliance, accessibility and quality checks of its facilities as well as its customer service proposition and experience, ethical codes of conduct and best practice standards.

Phil Brampton, General Manager said: “It’s fantastic testament to the highly experienced and dedicated team at Drayton Manor Hotel that we have secured national AIM accreditation as it provides buyers a benchmark of the highest standard. We appreciate that it can sometimes be overwhelming as there are so many things to consider when planning an event from location to catering, photography, speakers, delegates and marketing. However, with our aim accreditation, buyers can immediately feel confident they are working with dedicated and experienced professionals.”

Jane Longhurst, Chief Executive, the mia said: “We’re delighted that Drayton Manor Hotel is the latest venue to secure the iconic status which acts as a guarantee to buyers that they’re choosing a service provider that cares about best practice and actively strives to meet and exceed your expectations. With so many dedicated conference centres and hotels, sporting and academic venues to choose from nationwide, it offers a smart method to quality control your selections that could ultimately save you time, anxiety and reputational risk later down the line.”